The purchasing decisions of consumers are constantly influenced by trademarks. As a business person or corporate executive, it is important to have a solid understanding of why trademarks are so important to effective commerce.
Registering a Trademark should be a top priority when a start-up is being established. it is a vital to register the name of your business in the event that another business tries to use the same or similar name, you will have legal recourse to stop it. A trademarked name marks all of your products and services as yours and no one else’s and can also protect you from counterfeit products. It will protect your business, enabling its success in the long run. It is important to secure a start-up at the very beginning in order to gain an advantageous position and to circumvent financial loss in the future.
It is important for business people to have an understanding of why trademarks are important assets and help grow their business.
There are concrete reasons trademarks are necessary for your business, especially if you are at the starting phase. The greatest and most attractive being the legal protections it provides for your brand. It provides your company with a positive reputation.
A company with trademarks and other registered intellectual property, constitutes what is known as invisible assets. A huge percentage of a company’s value comes from these intangible assets.
Previously, registration of marks involved crossing a ton of red tapes—and quite literally, at that since the process used to require you to appear personally. However, with Mavericks Business Consultancy Trademark Registration service, you are now able to register your mark easily, cost effective and with a lot of peace of mind.
Mavericks Business Consultancy is a reputable company with a solid dedication to intellectual property laws should be at the top of your list.
Once a start-up has attained positive repute for its product or service, consumers will associate its trademark with how the business is running. Trademarks are significantly beneficial when a business wants to:
Most successful businesses, large and small, are built on intangible assets or IP. Intellectual property protection is critical to fostering innovation. Without protection of ideas, businesses and individuals would not reap the full benefits of their inventions and would focus less on research and development.
An important first step for any new business owner is to identify your assets and the steps you should take to protect them. A common mistake people make when starting out is to overlook their IP in this assessment. IP can be an invention, brand, logo, original design or the practical application of a good idea. IP is a valuable asset that distinguishes your business from your competition and can be your main competitive advantage.
Most small businesses are not aware that their trademark does not protect them in other countries. If you are an exporter, or think you might want to export in the future, you will need to seriously consider securing protection for your intellectual property (IP) in foreign markets of interest to you. It is a good idea to get the appropriate IP protection before you start doing business in another country.
Certainly, any small business that exports its IP protected products abroad or sources its products or parts overseas must take into account the potential for rampant IP theft in many countries.
Small businesses are at a particular disadvantage, however, because they may lack the knowledge, expertise or resources necessary to prevent the theft of their ideas and products.
In addition, small businesses generally do not have the level of access or the resources, such as specialized legal counsel, that may be available to larger companies.
If you don’t protect your intellectual property by conducting the necessary searches or applying for applicable registrations, your company is at much greater risk of:
Recognizing this disadvantage, Mavericks Business Consultancy has developed a number of solutions and resources for business Owners to help them more effectively tackle IP protection and enforcement at home and abroad.
We’d love to hear from you and make your Business protected, we’d be glad to provide you the information you require. Contact and let us work together to find out how Mavericks Business Consultancy can benefit and protect your Business.
To discuss how Mavericks Business Consultancy can benefit your Business, simply contact our Business Team now
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